What are you standing around for?
Perhaps you’re taking part in this 10 billion dollar niche that has millions of people pointing their arms to the sky.
Instead of sitting around doing nothing like the Yoga niche we’ve previously uncovered, the Pilates niche focuses on strengthening and relaxing the muscles.
Pilates proves that there are plenty of profitable niches in fitness besides yoga and there are available for marketers to take advantage of.
We’ll be dissecting this $10 billion dollar niche apart and show you where and how the money can be made, what solutions are readily available and where you can find your audience.
You’ll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.
All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.
We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.
And remember, there are many ways to tackle this niche so you don’t need to worry about it being “too crowded”.
DOWNLOAD the full niche report package of Pilates advanced niche report, including an excel sheet of keywords.(Right click, save as, and unzip…)
Market Size & Worth
- 14,000 Pilates instructors in the United States.
- As of 2005, there were 11 million people practicing Pilates regularly.
- Annual revenue of Pilate market is $10 billion.
- Annual growth of Pilate industry during 2011-2016 was 9.2%
- 76.9% women and 23.1% men practice Pilates.
- 25.2% are between 25-34; 15.7% are 35-44; 26.9% are 45-54 practice Pilate.
- Over 30% have an annual income over $75,000, with a full 15% earning over $100,000.
|Keyword||Avg Monthly Searches|
|Pilates Classes Near Me||1,200|
The table above shows the monthly searches on Google for this niche.
Combined they add up to over 90,000 searches a month and that’s not including the thousands of long tail keywords that we haven’t covered.
This is a huge niche with a lot of demand.
|Pilates Near Me|
|Pilates Near Me|
|Pilates Pro Chair|
|Pilates workout 30 mintures full body|
|Pilates for begginers|
|Is Pilates a sport|
|What is Barre Pilates|
|What is Pilates About|
|What are Winsor Pilates|
|What are Pilates Classes|
|Pilates for Indie Rockers|
As you can see people are searching for everything from the Pilates DVDs to Pilates socks in the niche.
This shows just how passionate this audience are about the niche.
Niche Growth & Monthly Searches
Check out the trend above, the interest in the Pilates is relatively stable and is predicted to remain in demand for years to come.
This niche was very popular a couple of years ago and has remained stable ever since but will continue to grow as people are always interested here.
This is because people all over the world search for solutions and products in this niche and are constantly looking for new ones here.
Get involved as all the market research has been done for you and everything has been laid out in this report.
Sub-Niches To Explore
- Pilates for Weight Loss
- Pilates Benefits
- Pilates Studio
- Pilates Machine
- Pilates Classes
May Also Be Interested:
- Gym Classes
- Yoga Classes
- Physical Fitness
- Weight Loss
- Body Building
Most Popular Content
Use the ideas here to create similar content for your site.
|Most Popular Content||Shares|
|Pilates not painkillers the best cure for backache||19.4K|
|Core Strengthening Workout Series: Yoga-Pilates Fusion||14.3K|
|5 Pilates Moves That Will Tone Everything||14.1K|
|Here Are the Health Benefits of Pilates||10.8K|
|Pitching, Pilates & the World Series – Ann Arbor, Dexter, Saline | Move Fitness and Wellness||9.8K|
As you can see people excited and motivated to share content such as “Pitching, Pilates & the World Series – Ann Arbor, Dexter, Saline | Move Fitness and Wellness” and “5 Pilates Moves That Will Tone Everything” in this niche.
Domain Name Ideas
Influential People In The Niche
|Name||Twitter Handle||Twitter Handle|
These are the 4 most influential people in the market niche on Pilates.
Network with them. Highlight or feature them in your content. Interview them. Use them to do research.
These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.
(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)
In this niche people are buying Pilates accessories and books.
Products on Amazon:
Amazon has over 87,735 products listed, ranging from just 0.01 to 7,299 dollars.
Best Selling Products On Amazon:
|Stamina AeroPilates Pro||$954.62||102||4.5|
|Pilates Ring – Premium Power Resistance||$21.47||931||4.5|
|Mantra Sports Pilates Ring||$25.00||48||4.6|
|High Energy Full-Body Cardio Pilates Fitness Fusion Workout||$1.99||32||4.5|
|The Pilates Body||$4.29||301||4.6|
|Mini Exercise Ball – 9 Inch Stability Ball for Pilates||$9.95||406||4.4|
|5 Pairs Toe Yoga Pilates Socks Non Slip Skid Barre Sock with Grips for Women & Men||$16.89||249||4.4|
|Katrina Fitness Presents – Ease Into Pilates||$0.99||193||4.2|
|Great Soles Women’s Ballet Grip Socks for Barre Pilates Yoga||$9.99||1,157||4.4|
|Pilates’ Return to Life Through Contrology||$13.63||108||4.5|
|JBM Pilates Ring Fitness Ring 4 Colors||$15.49||25||4.5|
|10 Minute Solution: Pilates||$7.99||278||4.5|
|STOTT PILATES Flex-Band Two-Pack||$12.99||125||4.4|
|Element: Pilates Weight Loss for Beginners||$8.45||492||4.1|
|Pilates: Body in Motion||$11.40||102||4.7|
|Foam Roller for Physical Therapy||$17.97||154||4.7|
|ProSource Pilates Resistance Ring||$18.31||253||4.4|
|Pilates PRO Chair with 4 DVDs by Life’s A Beach||$199.95||63||4.1|
There will always be newer and better products which means buying the latest and greatest gadgets, books, apps, and systems that will generate sales as well as repeat sales for you.
There are over 30 products related to the topic on CB. Incorporate these items from Clickbank to maximize profits.
|Pilates: Relief For Back And Joint Pain.||60.00%||0.00|
|English One-time Billing|
|Bodyweight Pilates – New Offer Crushing It! (view mobile)||75.00%||0.00|
Most Clickbank products offer 50-75% commission meaning generous payouts.
Other Affiliate Programs & Offers
These are independently run affiliate programs.
CPA & Other Offers
|Offer||Commision % Payout $||Cookie Length||Type||Network|
|PiYo – Beachbody Workout Program (US/CA)||$9.00||N/A||Sale||MaxBounty|
|PiYo – Workout by CHALENE JOHNSON and Beach Body||$6.00||N/A||Lead||AsSeenOnPC.com|
Blogs, Forums And Social Media:
Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.
Google blog search shows almost 22,300,000 pages and posts indexed about Pilates, so there’s no shortage of content ideas and bloggers to network with.
Top Pilates Blogs:
|Blog||Social Media||Email List|
Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.
Top Pilates Forums:
|Home Brew Talk Forum||Unknown||Unknown|
These are some of the top forums catering to Pilates.
The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.
Facebook has tens of 1000’s of people interested in Pilates. It’s a great place to network, advertise, get traffic, meet others in the niche and more.
Facebook Popular Page
|Page||# of Likes|
|Bluebird Pilates Munich||19,006|
|The Pilates Coach||18,128|
Facebook Most Popular Group
|PILATES INSTRUCTORS UNITED||5,047|
|THE PILATES EYE||8,014|
Most Popular YouTube Channels
|Channel Name||Video #||Number of Subscribers|
Popular Reddit Groups
|For fans of Blogilates and Pop Pilates||514|
Scoop It Groups
|Breath Deep Pilates||2.6K|
|London Pilates Studio||18.7K|
|Aligned Spirit Pilates||40,289|
|Studio V Pilates & Fitness||2,729|
When there are magazines on the subject this is a great sign of a profitable market passionate people.
|Pilates Style Magazine||$19.95 (for 6 issues)|
Websites Sold On Flippa.com
Seeing websites that have already sold in the niche show a profitable and in demand niche.
It’s also a great idea to get a look at what successful site owners have done and emulate them.
Why Are People In This Niche
- People do pilates to relive stress
- They do pilates to lose weight
- Females do pilates to strengthen lower abdominal and pelvic muscles that are important for a woman’s childbearing, reproductive and urinary function
- To heal and prevent back injuries and pain.
- To get more energy
- To improve their memory and makes themselves smarter.
- To get good posture
- To get strong core
- To practice full body workout
- To make their minds more creative
- To reduce negative emotions
- To lower blood pressure and improve cardio vascular health
Most Common Topics And Questions
These questions / topics are problems that need solving. Solve them in your content and through your product recommendations and you’ll have a happy audience ready to spend money.
Amazon, Clickbank and other networks have products which cater to these problems.
- What is Pilates?
- What is a typical beginner Pilates exercise like?
- How is Pilates different from other forms of exercise?
- How do i know if Pilates will benefit me?
- Is Pilates a cardiovascular workout?
- Many claim that Pilates reshapes the body. How does it do this?
- Pilates machines look like torture devices! Why would i want to get on something like that?
- What should i look for in a Pilates instructor?
- How often should i do Pilates? Is it like weight training in that you need to rest your muscles for 48 hours between workouts?
- Will my body be sore after a Pilates class?
- How can beginners get the most benefit from Pilates?
Blog Topic Ideas
These are some proven blog topic ideas that would work well in this niche:
- Are You Getting the Most Out of Your Pilates?
- 10 Celebrities Who Should Consider a Career in Pilates
- A Trip Back in Time: How People Talked About Pilates 20 Years Ago
- This Week’s Top Stories About Pilates
- How to Master Pilates in 6 Simple Steps
- How to Create an Awesome Instagram Video About Pilates
- 13 amazing facts about pilates
- 8 unbelievable things you never knew about pilates
- The most incredible article about pilates you’ll ever read
- 10 ways pilates can help you live to 100
- How do you do Pilates exercises?
For more ideas check out the following resources:
Reasons To Get Involved In The Niche
- Pilates is a stable market and is highly profitable.
- It’s worth $10 Billion and stable so now is the perfect time to get involved.
- Over 1Million people are searching for just the most obvious keywords every month – showing huge online demand.
- The target audience, 76.9% women and 23.1% men aged 25 to 54 tend to have disposable income to spend – you can benefit from that spending.
- Between the social media hubs and forums there’s around million members meaning a huge pool of engaged traffic to tap into.
- There’s an endless array of content ideas in the niche including popular ones like “Pilates not painkillers the best cure for a backache” and “Core Strengthening Workout Series: Yoga-Pilates Fusion” – create similar content but better and it’s almost guaranteed to go viral.
- People are passionate about this topic and ready to spend money, you can see they already buy “Pilates Ring” and “Katrina Fitness Presents – Ease Into Pilates” – it may as well be spent with you.
- There’s endless problems from “What should i look for in a Pilates instructor?” to “How can beginners get the most benefit from Pilates?”and every problem as a product available which solves it – sell these as an affiliate.
- There’s plenty of good domain names available including classicalpilates.org and private-pilates.com – pick one and get started.
How To ‘Hack’ Your Way Into The Niche
You can have an up-to-date and relevant authority site on Pilates.
This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.
You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.
You get your content ideas from seeing what’s popular on other Pilates blogs and related blogs and simply write something bigger and better, bolder and stronger. Make the other ones pale in comparison.
Your profits can grow in no time thanks to the passionate audience in this exciting niche market.
By networking with others in the niche, sharing their content and linking to them, your website will grow. Just watch as they return the favor.
And don’t forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience.
What You’ll Need To Get Started:
- A reliable web-host from the likes of WP-Engine
- A brandable domain from NameCheap
- A premium theme from Studiopress
- Image & graphics from Photodune from $1 (don’t take images from Google you’ll end up in legal trouble)
- An auto-responder to build your email list and contact your customers – Aweber is just $1
- The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)
If You’ve Missed Our Previous Niche Reports:
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